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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« The thing about 'free' | Main | The next seminar (a fundraiser) »

Alphabetical order is obsolete

I love the alphabet and the fact that it has an order. There's no reason for the order of the letters, but there you go.

With computers, though, alphabetical order is almost always a bad idea, even chronological order doesn't work perfectly.

Example: When I look through my spam folder, I shouldn't see the notes in chrono order or alphabetical by sender (with AAAA' going first...). No, I should see the notes in order of least likely to be spam to most likely. Right? (book tip: Everything is Miscellaneous).

Example: When I do a search in Google images, I want them sorted by relevance and then, within that, by size. Bigger is better.

Bookstores really don't have much choice. They need to alphabetize the books so you'll know that you'll find me in the Gs, near Malcolm Gladwell. But Amazon has no business using the alphabet, because almost any other ordering technique makes more sense.

Going to alpha by default is lazy and ineffective and expensive.

Why does my Sonos make me start browsing my music collection with Abba? (Phew, I don't have any Abba, but you get the idea). Wouldn't it make more sense to show me, "music you haven't heard lately that's similar to music you've been listening to" first?

Your address book is in alphabetical order, right? Why? If you want to look someone up, type the name in. Alpha is least useful way to browse 4,000 names in an address book. I want them sorted by recency of contact, or in tickler-file order.

If I knew that lists of blogs in blog readers would be in alpha, I would have changed my name.

Your data files, your product catalog... none of it should be in alphabetical order.

The one exception is the name of ski slopes. Ski slopes should go from A to Z, left to right, as you look at the mountain. If someone says, "I'll meet you at the top of Montego Bay," you know where that is without looking at a map. And, by the way, the difficulty of each slope could be coded into the name. Cities could be easiest, animals could be blues, and the most difficult slopes could be named after disgraced politicians....

Don't get me started.

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Listed below are links to weblogs that reference Alphabetical order is obsolete:

» Every So Often Ask Why from Business Opportunities And Ideas
Far too often the reason that businesses do things for the way they do is nothing more than because thats how its always been done. Its not just businesses either we do it at home too; we eat three meals a day, becaus... [Read More]

» But That's How We've Always Done It from Think Personality
The old answers don't always work. The way you've done it in the past isn't guaranteed to be the best way to do it in the future. Take alphabetical order, for example. Seth Godin argues that in today's world it's... [Read More]

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