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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Things you don't understand | Main | The dark side »

Managing urgencies

Do you have a plan?

A long or medium term plan for your brand or your blog or your career or your project?

You can have grand visions for remodeling your house or getting in shape, but if there's a fire in the kitchen, you drop everything and put it out. What choice do you have? The problem, of course, is that most organizations are on fire, most of the time.

I gave a talk the other day, all about the unstoppable slow decline of interruption (traditional) media and the opportunities for rethinking how we communicate with people. At the end of the talk, someone came up and had very nice things to say about what he'd learned. The he leaned over and asked me to help him brainstorm about his brand's upcoming ad campaign, because it was due to his boss on Friday.

Add up enough urgencies and you don't get a fire, you get a career. A career putting out fires never leads to the goal you had in mind all along.

I guess the trick is to make the long term items even more urgent than today's emergencies. Break them into steps and give them deadlines. Measure your people on what they did today in support of where you need to be next month.

If you work in an urgent-only culture, the only solution is to make the right things urgent.

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Listed below are links to weblogs that reference Managing urgencies:

» Learning to Manage The "Urgent" from //InnovateChurch
A few months back when I moved from being high school youth pastor into my new ministry position one of the things I was taxed with was to help the church to plan and become more organized. This is something [Read More]

» Fire Fighting from Promote My Site
Several years ago one of my employees imparted this nugget: "You are always living in the long term." Even though all of the pressures in a normal job tend to be focussed on the immediate, to quote BSG Razor "You make your choices and you live with the... [Read More]

» Make tomorrow a priority today from Neil Hernandez's Blog
Seth Godin says: I guess the trick is to make the long term items even more urgent than today's emergencies. Break them into steps and give them deadlines. Measure your people on what they did today in support of where [Read More]

» Urgency Matters from Chris Bonney
Advocacy for the devil can sometimes be a good thing and then other times not so much. Are your intentions good when you bring a contradictory perspective to a situation or are you starting a fire that only you can put out? Beware those who claim to be... [Read More]

» Small Business Ecommerce Link Digest - March 28, 2008 from thinks
This weeks ecommerce digest looks at optimization and getting the most for your efforts as we look at tough times. Seth Godin, Linda Bustos and a nice human interest story all illustrate the point. Check it out. ... [Read More]

» Are you Just Putting Out Fires? from Planning, Startups, Stories
Ask a room full of people how many of them use to-do lists regularly. Then ask those who do how many of them actually complete everything on the list. Almost nobody does. So you have to do the right things. [Read More]

» Управление срочными делами from Как продать
Наверное, трюк заключается в том, чтобы ставить такие долгосрочные цели, которые были бы более срочными, чем срочные дела на сегодня. ... [Read More]

« Things you don't understand | Main | The dark side »