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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The bad table | Main | Sort of, just and Donald Trump »

Secret shortcut: personal vs. impersonal

Gatessignedxbox3602 Form letters don't work. Autographs do.

Surly cashiers fail. Smiles from real people succeed.

Humans like humans. They hate organizations.

Engadget shares this photo of an xBox 360 signed by the entire xBox team (and Bill Gates). Way better than an impersonal letter apologizing for mishandling a computer that was sent in for repair, no? (They had cleaned off a customer's machine covered with sentimental graffiti).

Do you know what most people want? They want you to care.

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Listed below are links to weblogs that reference Secret shortcut: personal vs. impersonal:

» Tip of the Week: Be Transparent, or, (One More Reason) Why I Heart Jeff Bezos from Maximum Customer Experience Blog
Transparent Is the New Black Get over to amazon.com quickly if you want to see transparency in action. Jeff Bezos is fessin up to a rough spot for some customers on the homepage. We had high hopes for the Kindle [Read More]

» Who Cares? from Alliance Science
You'd better care. There's no better way to lose a customer or prospect than to appear indifferent. From the very first communication, customers want to personally connect. They want to be heard and understood and expect a personal response. What [Read More]

» People need people. from clemans on marketing: confessions and misdemeanors
Seth Godin states that "humans like humans" when he posts commentary and the endgadget shared photo of an xBox360 signed by the entire xBox team (including Billing Gates). Warmth, friendliness, hospitality, and connection draw crowds, customers and fri... [Read More]

» Bill Gates Signs Customer's xBox from Celebrity Leverage
Imagine sending your xBox 360 in to get some graffiti removed, and having it come back signed by all the members of the xBox team including Bill Gates! I'm not sure what the whole story is, but saw it on [Read More]

« The bad table | Main | Sort of, just and Donald Trump »