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« Secret shortcut: personal vs. impersonal | Blog Home | Things you don't understand »

Sort of, just and Donald Trump

I noticed a little while ago that I was using the word "just" and the phrase "sort of" in my writing. All the time, in fact. In my last book, a search and replace removed more than 80 unnecessary 'justs'.

Just say it.

Don't hide behind waffling terms that don't mean anything.

On the other hand, as I passed the skating rink in New York with the Donald's name plastered all over it, I'm reminded of a new trend I'm seeing more of, which is the act of declaring whatever you're working on 'the best ever,' 'the best in the world,' etc.

Saying it doesn't make it so. In fact, it probably makes it unso.

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» Being Brief from The Messaging Times
It is important to be brief when communicating with an online audience. Here are a few posts from this blog that discussed about the subject: Brevity Keep it Short Stupid (KISS) How to Write for the Modern Man I Can Convey That Message in 2 Notes How ... [Read More]

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