Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Sunk costs, quitting and the value of your brand | Main | The summer intern program »

That noise inside my head

  • Why do [some] people struggling for an income end up using an expensive check cashing service when the bank right next door will let them have a checking account for free?
  • Why do [some] students spend an hour fighting about their homework instead of ten minutes just doing it?
  • Why do customers fall for slick come ons or fancy financing instead of buying what's best for them?
  • Why is it so easy to fool voters with patently false accusations?
  • Why do some people turn a routine traffic stop into a life-endangering argument with the cop?
  • Why can't worthy charities (with dreary stories) raise more money than they do?

I think in every case the answer is the same: Internal noise. [I got a few notes about check cashing services, by the way. In many cities, there are banks that have sensible policies for low income customers, and most jobs that use a payroll service like ADP offer direct deposit. The combination would save a large number of people a lot of time and money, and my point isn't that there are enough financial services available to the less fortunate (there aren't) but that if it weren't for a fear of banks, plenty more people would take advantage of the services that are available. $5 a week for check cashing might account for 30% of someone's disposal income, which is a sin.]

My friend Lisa was on a plane once and her seatmate kept looking at her. She finally said, "Is the noise inside my head bothering you?"

Just about everyone has noise inside their head. It's a noise that keeps them from being rational, that forces them to avoid the simple truths sometimes, that makes them unable to take a shortcut when a long (more emotional one) is available.

Emotional intelligence
(EQ) gives us a way to talk about how people navigate the world. Far more important than IQ in most settings, emotional intelligence can be learned, but it rarely is. My take is that not only is it important for dealing with work and personal situations, it also makes you a better consumer of marketing.

If you as a marketer(/fundraiser/teacher/blogger/salesperson/parent) are assuming that all the citizens in your audience have genius level EQ, you're almost certainly making a mistake and you're paying for it every day.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e550c7b9218833

Listed below are links to weblogs that reference That noise inside my head:

» Turn Your Business Inside Out from bizsolutionsplus Featuring Solutions to Grow Your Business
We marketers and brand specialists often talk about building brand from the inside/out. But what specifically does that mean? Tom Clifford asks a similar question with his post, Are Your Employees Your Story Stewards? Tom is a movie maker and he wonder... [Read More]

» Internal Noise and Relationship Marketing from TrueView, the Ryan TrueHealth POV
Explaining to traditional pharma marketers what relationship marketing is and how it works is tricky sometimes. In a post yesterday entitled That Noise Inside My Head Seth Godin provides a really nice metaphor for explaining RM. Godin poses the simple, [Read More]

» Those voices are nuts from Office Offline: A Web comic
Today's comic was inspired (in a strange way) by this post on Seth Godin's blog. [Read More]

» Those voices are nuts from Noticias externas
Todays comic was inspired (in a strange way) by this post on Seth Godins blog. [Read More]

« Sunk costs, quitting and the value of your brand | Main | The summer intern program »