Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The world's worst toaster | Main | Secret shortcut: personal vs. impersonal »

The bad table

I saw a marketing dilemma at the hot new restaurant I went to the other night.

We got there on time at 6:30 and the restaurant was about a third full. We were promptly seated at the worst table in the place, in the back, in the corner, cramped by the kitchen.

We were first-time patrons, having secured a reservation via Open Table. That made us doubly second-class citizens, I guess.

We asked for a better table, pointing to one a few feet away. "Oh, I'm sorry, that one is reserved."

The chances, of course, that a particular table is reserved are close to zero. What he meant was, "oh, we have a regular customer who deserves that table more than you."

Hence the marketing dilemma: who should get your best effort? Should it be the new customer who you just might be able to convert into a long-term customer? Or should it be the loyal customer who is already valuable?

Sorry, but the answer is this: you can't have a bad table.

No one wants to settle for the bad table, your worst salesperson, your second-rate items. Not the new customers and not the loyal ones...

Which means you need to figure out how to improve your lesser offerings. Maybe the table in the worst location comes with a special menu or a special wine list or even a visit from the chef. Maybe the worst table, for some people, becomes the best table because of the way you treat people when they sit there...

Treat different people differently. But don't treat anyone worse.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e5516277428833

Listed below are links to weblogs that reference The bad table:

» Nine Inch Nails Marketing from Spaces on the Wall
Trent Reznor has some really good ideas. Back in 2007 he released Zero One, and put together an elborate easter egg hunt to tease and engage his most loyal of fans. Now... He releases an impromptu 36 song soundscape album [Read More]

» I Wonder What Our "Bad Table" Is from //InnovateChurch
Seth makes a good point about the bad table at a restaurant. His point: you can't afford to have one. Makes me wonder: as a church, what are our bad tables? a specific ministry? the way we greet people? maybe [Read More]

» Whats Your Excuse? from The Happy Burro
Ever deliver something for someone, knowing full well it wasnt on time, or on budget, or maybe not quite what they were expecting? What did you tell them was the reason for not fulfilling your promise? At some point, you made a choice to fail. ... [Read More]

» Плохой столик from Как продать
Никто не хочет довольствоваться вашим плохим столиком, вашим худшим продавцом, вашими второсортными товарами. Ни новые посетители, ни ст... [Read More]

» two twelves again from just parker
It follows me everywhere. The Spaniard and I were in New York last night (212 area code, deservingly so) combining business with our anniversary (sweet 16). In our room at... [Read More]

« The world's worst toaster | Main | Secret shortcut: personal vs. impersonal »