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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Managing urgencies | Main | A dumb branding strategy »

The dark side

Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com.

Think about that one for a bit.

So much effort is going to be spent building this business. Money and time invested in design and promotion and, possibly, hypnosis. Why? To trick people.

I'm amazed every single day at the lengths some people will go to in order to run scams online. It's so much more work to create a spam site or a deceptive come on, so much more work to deal with the angry customers and be hiding from them...

I can imagine it becomes a habit. Once you start cutting corners and playing a selfish game to see how far you can bend (or break) the rules, it must be hard to stop. It's all relative, and what they're doing must seem relatively benign compared to someone else. Of course, there's always someone more crooked, always someone more selfish...

In my favorite hotel's kitchen, there's a big sign on the way out to the dining room:

"If you're not proud of it, don't serve it."

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Listed below are links to weblogs that reference The dark side:

» A Good Name from Bill Knows All
King Solomon said:A good name is more desirable than great riches.Can a business or person ever make enough money through scamming or shoddy work to make it worth the cost of destroying their reputation?In The Dark Side Seth Godin talks [Read More]

» We Must, We Must, We Must Think Hard About Our Bust from The Lost Art of Being a Dame
This just in: Apparently the most competitive domain name up for auction this week is (sigh): breastenlargementhypnosis.com. Seth Godin sees this as horrible because of the trickery involved bilking hopeful girls and women. But I am horrified -- well, sad [Read More]

» Pride and Promotion from Direct Response Radio Advertising Blog
Leave it to Seth. In one of his recent posts he discusses the scammer approach some take to business. "Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com. Think about that one for... [Read More]

» CreVax from We Like It Raw - Raw Food Goodness
This is way too funny. When your miracle weight loss pill doesn't work what do you do? Why not just steal some before and after photos of people that loss weight naturally? CreVax, a popular natural weight loss pill (distributed [Read More]

» Темная сторона from Как продать
Если вы не гордитесь своим блюдом, не подавайте его. ... [Read More]

« Managing urgencies | Main | A dumb branding strategy »