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SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Managing urgencies | Blog Home | A dumb branding strategy »

The dark side

Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com.

Think about that one for a bit.

So much effort is going to be spent building this business. Money and time invested in design and promotion and, possibly, hypnosis. Why? To trick people.

I'm amazed every single day at the lengths some people will go to in order to run scams online. It's so much more work to create a spam site or a deceptive come on, so much more work to deal with the angry customers and be hiding from them...

I can imagine it becomes a habit. Once you start cutting corners and playing a selfish game to see how far you can bend (or break) the rules, it must be hard to stop. It's all relative, and what they're doing must seem relatively benign compared to someone else. Of course, there's always someone more crooked, always someone more selfish...

In my favorite hotel's kitchen, there's a big sign on the way out to the dining room:

"If you're not proud of it, don't serve it."

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Listed below are links to weblogs that reference The dark side:

» A Good Name from Bill Knows All
King Solomon said:A good name is more desirable than great riches.Can a business or person ever make enough money through scamming or shoddy work to make it worth the cost of destroying their reputation?In The Dark Side Seth Godin talks [Read More]

» We Must, We Must, We Must Think Hard About Our Bust from The Lost Art of Being a Dame
This just in: Apparently the most competitive domain name up for auction this week is (sigh): breastenlargementhypnosis.com. Seth Godin sees this as horrible because of the trickery involved bilking hopeful girls and women. But I am horrified -- well, sad [Read More]

» Pride and Promotion from Direct Response Radio Advertising Blog
Leave it to Seth. In one of his recent posts he discusses the scammer approach some take to business. "Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com. Think about that one for... [Read More]

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This is way too funny. When your miracle weight loss pill doesn't work what do you do? Why not just steal some before and after photos of people that loss weight naturally? CreVax, a popular natural weight loss pill (distributed [Read More]

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Если вы не гордитесь своим блюдом, не подавайте его. ... [Read More]

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