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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The long slide to gone | Blog Home | Weird dreams »

The dreaded asterisk

From a recent ad from DWR:

"It's our Semiannual Sale, which means big savings on our entire assortment, even classics like the Swan Chair (1959) by Arne Jacobsen.*"

Entire. Even.

And then the asterisk.

Which says, "*Exclusions apply."

Whoa. Now what else don't I trust about you?

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