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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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The forces of mediocrity

Maybe it should be, "the forces for mediocrity"...

There's a myth that all you need to do is outline your vision and prove it's right—then, quite suddenly, people will line up and support you.

In fact, the opposite is true. Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

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Listed below are links to weblogs that reference The forces of mediocrity:

» Persistence from marginally subversive communication thoughts
Seth Godin's entry today is very timely - at least for me. Mr. Godin never fails to amaze me in ensnaring things that are floating in my mind. (No, I will not even equate myself with Mr. Godin - there's just a sense of vibrational compatibility - a res... [Read More]

» Seth Godin on Mediocrity. from The Underdog Effect
Wow! Another insightful postby Seth Godin. And one that is particularly applicable to underdogs. It is all about how rarely things come easy. Especially if you are breaking out from the pull of mediocrity. It reminds me of all the [Read More]

» Tear Down The Bastions Of Mediocrity from Innovating To Win
Seth Godin reminds us today about the ubiquitous defenders of mediocrity. You know the ones. Once a great initiative is identified, these antagonists squirm out dark corners to erect barriers to progress. We all know them. Motivated by their own [Read More]

» Forged by the fire from Fresh Eyes
The political race continues - though, it's on the Democratic side of the aisle. Who would have thought a few months ago that John McCain, thought to be down for the count, would be just waiting now to learn who [Read More]

» Keeping The Air In Your Balloon from Mr. Besilly's Blog
Here's the thing, you're the only person who can choose to give up and let the air out of your own balloon. Allowing the opinions or the discouraging chatter of others should never dictate that decision. Most of us have projects, dreams and life vision... [Read More]

» Persistence. from Jason 2.0
Everywhere I turn lately, I'm running into one word over and over: Persistence. Last night we saw a political candidate (Hillary) who had a pretty good night for herself. It took a lot of money and an even greater amount [Read More]

» The Strong Forge on Fueled by Belief, Passion… from Strength for Life
In this lifetime you will come across an infinite number of easy roads, you will be offered millions of short-cuts, easy ways… there’s always another one promising you a way around the real hard work that stands between you and your vision or dream. [Read More]

» Social media in the agency business from Carman Pirie's Blog
(one of my favorite Hugh cartoons) Ad agencies everywhere are struggling to find a way forward in the world of social media. Heh... this likely follows a kind of 80/20 rule... where 80% don't care if agencies are struggling and [Read More]

» Understanding What Makes Us Tick from bizsolutionsplus Featuring Solutions to Grow Your Business
We know that without sales and marketing, their can be no business. It is also true that without passion, there will be no business. At the very least, there will be no business that maximizes success, productivity, profits, revenues and potential. A b... [Read More]

» Сила посредственности from Как продать
Инь и янь здесь просты: если нет людей, которые сопротивляются тому, чтобы вы сделали нечто достойное, то ваше дело навряд ли будет достойн... [Read More]

» The Drive To Mediocrity from Creative Creativity: A Daily Guide To Creativity And New Ideas
Seth Godin, marketing smartypants and action figure, has a great post about how the world drives you to mediocrity. It's very short, so I am reprinting most of it below. I do recommend you read his blog if you are at all interested in marketing yoursel... [Read More]

» Aiming High from A Bigger Voice
Seth Godin has a great post about the forces of mediocrity. It struck a chord with me as I continue to look at the end game for ABV. What's the great result that someone can aim for when they undertake [Read More]

» Fighting Mediocrity from Encouraging Greatness
How many times have you ever been frustrated with the people you work with because they just don't get it? You know what needs to be done but forces seem to act against you from actually accomplishing that which will [Read More]

« 1000 true fans | Main | Watching and listening »