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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« "Do you have" vs. "Do you want" | Main | How many record execs does it take to screw in a lightbulb? »

The needle in a haystack problem

I'm having real trouble with the interface between gmail and Apple mail. So is Megan. My plea for insight and help is right here. Basically, once in a while, it skips some mail.

Forum posts have not been successful at troubleshooting this. I have no doubt that this blog post will find the person insightful, smart and kind enough to tell me what to do.

Which leads to the point of the post: what if you don't have a popular blog?

How do you find that one person in the wide wide world that has the answer to your question, whatever your question might be?

Google is amazing partly because it goes so far in helping with the haystack problem. Want a part for your 1957 drill press? You can find it on Google.

But Google doesn't help with finding experts when the problem is hard to define, or when interactivity is required. And just about any solution you can dream up has a friction problem: once the system is in place, it will get used too much, by too many questioners, and suddenly it won't be interesting enough for the masses to listen. For example, Craigslist suffers from a decreasing signal to noise ratio (it's a lot less fun to browse than it used to be).

Let's say, for example, I was an executive recruiter. Surely, I would benefit from interrupting every person on the planet to advertise a great new job. But I couldn't do it every day or every hour...

Part of the success of Facebook is that for your group of friends, you do get that ability (at least until they stop being your friends). But the laws of information make it clear that it doesn't scale.

No, there isn't an obvious answer. But yes, it's a universal problem. Worth a think when you get a chance.

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Listed below are links to weblogs that reference The needle in a haystack problem:

» Seth Godin: "If I were a recruiter..." from Marketing Headhunter.com | Recruiters for Ecommerce
NEW YORK - Seth Godin has an interesting post today called The needle in a haystack problem. Seth has been having trouble with the interface between Gmail and Apple mail, and he has been searching online for help from others. [Read More]

» Проблема иголки в стоге сена from Как продать
Гугл не поможет найти экспертов, когда проблему трудно описать, или когда требуется интерактивность. И почти любое решение, которое тольк... [Read More]

« "Do you have" vs. "Do you want" | Main | How many record execs does it take to screw in a lightbulb? »