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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« What you can learn from Arthur C. Clarke | Main | The bad table »

The world's worst toaster

We recently acquired what might be the worst toaster in the history of the world. It's pretty fancy and shiny and microprocessor controlled. And it makes toast.

But here's what I have to do to use it:

  1. Choose the number of slices, and bagel or bread.
  2. Remember whether it counts the slices from the left or the right (the left).
  3. Insert the bread.
  4. Push down the handle.
  5. Choose toast or defrost.
  6. Make sure the darkness level is right. (This doesn't count, because it usually is).
  7. Press on.
  8. Wait till it beeps.
  9. Lift the handle I pressed in #4.
  10. Turn it off.

Most toasters, of course, consist of steps 3 and 4 only.

I thought about this when I got a note from eBay asking me to pay my bill for an item I sold last month. It says:

To view your invoice and make a payment:
1. Go to http://www.ebay.com and click "My eBay" at the top of most eBay pages. You will need to sign in.
2. Click the "Seller Account" link (beneath "My Account" on the left side of the page).
3. Click the "View invoices" link, and then select the invoice you want to view from the pull-down menu.
4. To make a payment, click the "make a one-time payment" link in the "eBay Seller Fees" section.

It took me more than 11 clicks to send them $6.

The opportunity online is to fix your toaster. When you want to make toast, the site should get out of the way and let you make toast.

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Возможность Интернета заключатеся в том, чтобы помочь вам справиться с вашим тостером. Когда вы хотите сделать себе тост, сайт должен не м... [Read More]

« What you can learn from Arthur C. Clarke | Main | The bad table »