Are you better at what you do than you were a month or two ago?
A lot better?
How did you get better? What did you read or try? Did you fail at something and learn from it? Does that mindless stuff you do at work when the boss isn't looking (or all those meetings you go to are all those emails you answer) make you better or just pass the time?
If you got better faster, would that be a good thing? How could you make that happen?
A lot of questions so early in the morning, but the truth is that marketing rewards improvement. It didn't used to. It used to reward stability. Corn Flakes are Corn Flakes.