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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Better? | Main | Silly Traffic »

First, do no harm

The best way to keep your bank from getting robbed is to not open a bank.

Sometimes, in our zeal to avoid loss at all costs, we focus too hard on the false positives (that guy might be a robber) and not enough on the false negatives (we just turned away a good prospect).

I just discovered that my gmail spam filter has been blocking orders from Google checkout! Astonishing.

I have also heard from two people who applied to my internship and never got the note I sent announcing that we'd completed our hiring cycle. (I hope to report more on the intern program in a month or two). Stopping spam is a worthless endeavor when you also stop non-spam.

Tolerating some noise and shoplifting and cranky customers is part of the deal. Better to be too open than too closed, I think.

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Listed below are links to weblogs that reference First, do no harm:

» Sometimes You've Got To Get Dirty from //InnovateChurch
I love things to be organized an neat. I enjoy spontaneity sometimes (when its convenient) but I usually prefer to have a plan or schedule. I know I'm not alone in this. Too much organization and planning can be stifling [Read More]

» Sometimes You've Got To Get Dirty from //InnovateChurch
I love things to be organized an neat. I enjoy spontaneity sometimes (when its convenient) but I usually prefer to have a plan or schedule. I know I'm not alone in this. Too much organization and planning can be stifling [Read More]

» More False Positives from Ed Ross
In spam filtering a false positive is when valid mail is incorrectly identified as junk and you loose valid email. I find it frustrating and I'm not the only one. Marketing Guru Seth Godin has discovered that he's loosing google [Read More]

» You're so beautiful, you could be an air hostess in the 60's from whatnow
Photo by Jax60 I recently flew from Berlin. I was a bit late for the flight. Lufthansa's fault, they got my check-in time wrong. As soon as I pointed that out, they reopened check-in and whisked me on asap. I [Read More]

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