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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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George Clooney is not normal

You can't hire that guy because he's not as good looking as George. And you can't believe that speaker because he doesn't present as well as George. And that guy? He's short. Short? Well, shorter than George. And you can't trust him to make good decisions because his skin is much darker than George's.

You can't date her because she's not as good looking as Jennifer (whichever Jennifer you want to set as the standard). And her? Well, she stutters, and Jennifer doesn't. And Jennifer herself, of course, is not nearly as smart as George.

Jennifer and George may be extraordinarily good looking movie stars, but you don't get to work with them. By buying into a standard of expectation for what's normal (or great or very good or trustworthy) we shortchange ourselves every single day.

Organizations (bosses and teachers and colleagues and buyers and sellers) that manage to get past the George expectation have a spectacular advantage. They're willing to take great ideas and great attitude and great effort wherever they can find it, regardless of what it looks like.

I was talking to someone at the Federal Reserve this week. He explained that in our electronic age, his relationships often start on the phone or by email. And they usually go extremely well, moving things quickly toward a happy conclusion. Sometimes, though, these folks meet him in person... and realize that he doesn't look a bit like George (he's black). Understanding that people are judging you—looking for a shortcut in the story they tell themselves—is the first step in telling them a different, better story.

Even better, over time, once it becomes clear that George isn't so normal after all, we won't have to worry so much about that story.

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