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is the buying part.
I watched some shoppers leave a clothing store in NY the other day. They seemed wan and a little sad. The same shoppers, when they were waiting in line at the cash register, seemed thrilled. Fast heartbeats, lips trembling in anticipation...
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» Of Breakfast Cereals and Marketing from marginally subversive communication thoughts
One of my previous clients had a view about marketing which somehow got me thinking: For her, the whole purpose of marketing is to get people to buy - that when they pick your brand off the shelf (in a sea of other brands) that's success. At first thou... [Read More]
