The (stupid) diet
My friend Chris told me about a diet he used to use to lose weight. He would eat what he wanted five days a week and fast two days a week.
No, that doesn't work.
The parallel to marketing seems pretty obvious, doesn't it?

Seth's most important book about the art of marketing

The practical sequel to Purple Cow

An instant bestseller, the book that brings all of Seth's ideas together.

Why the internet works (and doesn't) for your business. And vice versa.

The classic Named "Best Business Book" by Fortune.

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

The worldwide bestseller. Essential reading about remarkable products and services.

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

Top 5 Amazon ebestseller for a year. All about web sites that work.

A short book about quitting and being the best in the world. It's about life, not just marketing.

Seth's most personal book, a look at the end of the industrial economy and what happens next.

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

The end of mass and how you can succeed by delighting a niche.

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
« George Clooney is not normal | Main | Sometimes, the best part of buying something... »
My friend Chris told me about a diet he used to use to lose weight. He would eat what he wanted five days a week and fast two days a week.
No, that doesn't work.
The parallel to marketing seems pretty obvious, doesn't it?
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e551fe12458834
Listed below are links to weblogs that reference The (stupid) diet:
« George Clooney is not normal | Main | Sometimes, the best part of buying something... »