Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Last call for the April seminar | Main | Who answers the phone? »

Why downloading Firefox is like getting into college

A quick glimpse at just about any profession shows you that the vast majority of people who succeed professionally also went to college.

This could be because college teaches you a lot.

Or it could be because the kind of person that puts the effort into getting into and completing college is also the kind of person who succeeds at other things.

Firefox is similar.

Example: 25% of the visitors we track at Squidoo use Firefox, which is not surprising. But 50% of the people who actually build pages on the site are Firefox users. Twice as many.

This is true of bloggers, of Twitter users, of Flickr users... everywhere you look, if someone is using Firefox, they're way more likely to be using other power tools online. The reasoning: In order to use Firefox, you need to be confident enough to download and use a browser that wasn't the default when you first turned on your computer.

That's an empowering thing to do. It isolates you as a different kind of web user.

If I ran Firefox, I'd be hard at work promoting extensions and power tools (I love the search add-ons) and all manner of online interactions. Think of all the things colleges do to amplify the original choice of their students and to increase their impact as alumni.

And if I ran your site, I'd treat Firefox visitors as a totally different group of people than everyone else. They're a self-selected group of clickers and sneezers and power users.

In the lingo of Nancy Reagan, Firefox is a gateway drug.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e551b6e3b58833

Listed below are links to weblogs that reference Why downloading Firefox is like getting into college:

» I Guess I'm a Pusher from Discourse.net
Seth's Blog: "Firefox is a gateway drug"... [Read More]

» Firefox 3: How to Convert Seven Million Visitors in a Day from Future Now's GrokDotCom / Marketing Optimization Blog
Oh, to have such problems If youre hoping to download Firefox 3, it looks like its now safe to do so. But for nearly two hours yesterday, when the latest version of the popular Web browser first launched, so many people rushed the ... [Read More]

« Last call for the April seminar | Main | Who answers the phone? »