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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« In and on and 'a' | Main | Last call for the April seminar »

Write like a blogger

You can improve your writing (your business writing, your ad writing, your thank you notes and your essays) if you start thinking like a blogger:

  1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
  2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
  3. Drip, drip, drip. Bloggers don't have to say everything at once. We can add a new idea every day, piling on a thesis over time.
  4. It's okay if you leave. Bloggers aren't afraid to include links or distractions in their writing, because we know you'll come back if what we had to say was interesting.
  5. Interactivity is a great shortcut. Your readers care about someone's opinion even more than yours... their own. So reading your email or your comments or your trackbacks (your choice) makes it easy to stay relevant.
  6. Gimmicks aren't as useful as insight. If you're going to blog successfully for months or years, sooner or later you need to actually say something. Same goes for your writing.
  7. Don't be afraid of lists. People like lists.
  8. Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.
  9. Say it. Don't hide, don't embellish.

What would happen if every single high school student had to have a blog? Or every employee in your company? Or every one of your customers?

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Listed below are links to weblogs that reference Write like a blogger:

» Seth on Writing - not only for Blogs from ME on IT
One of the first questions i normally get when i introduce someone new to blogging is "how should i write my entries". Seth Godin (as often) has the answer, and according to him his guideline is valid for everything you... [Read More]

» Write. Short. from Iluminario
Seth's Blog: Write like a blogger tiene excelentes tips de lo que él opina que es clave para la forma de escribir de hoy en dia. Quien se anima a hacer la listita relacionada sobre como Twittear? [Read More]

» Nine ideas for writing a better blog from Granny Buttons
Write like a blogger - Seth Godin On this nine-point list I like No. 4: It's okay if you leave [i.e. click away from this blog]. Bloggers aren't afraid to include links or distractions in their writing, because we know [Read More]

» Checkliste: Wie man wie ein Blogger schreibt from HighText iBusiness Medien-Technik-Wirtschaft
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» I Am - therefore I Blog... from marginally subversive communication thoughts
Back in college, I had to take a course, History of Psychology as part of my academic requirements (and in order to be considered for graduation). I thought Oh no. It's going to be one long boring semester or memorizing dates and names and everything e... [Read More]

» "My Starbucks Idea" site and what I've read this past week from Satisfy Me
A special week end, weekend edition of what I've read, beginning with Elizabeth M. Gillespie's story [Read More]

» Why Corporates Should Write Like Bloggers from BlogWrite for CEOs - Debbie Weil on Corporate Blogging and Social Media
Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at ... [Read More]

» Пишите, как блоггер from Как продать
Вы можете улучшить навыки письма (делового письма, написания рекламных текстов, благодарственных писем и ваших эссе), если вы начнете дум... [Read More]

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