Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Drop the dot? | Main | Drip, drip, drip goes the Twit »

Zappos wants you to return those shoes

"We are a service company that happens to sell."

Zappos wants you to call their 800 number. They want you to order too many shoes. They want you to return (at their expense) the shoes that don't fit.

As a service company, the more they service you, the better they do. They don't buy (an enormous number of) ads, they don't pay rent. Instead, they carry inventory that serves the long tail, they answer their phone and they pay for a lot of fedex shipping.

The more you ask for, the better they do.

Simple, but not so easy.

[Judging from my mail, some readers see this as a blanket endorsement of Zappos. Of course, that's not my intent (though I do buy shoes from Zappos now and then). My point is that just as Sears used its guarantee 100 years ago to usher in an era of catalog selling, Zappos changed the fundamental business model of a small-time retailer. Instead of real estate, big ads, limited selection and grumpy salespeople, they figured out how to turn the internet to their advantage by reversing every one of those rules. If it can work for shoes, one wonders what it won't work for... and I think the only reason what they do is unusual is that most entrepreneurs/investors don't have the discipline and guts to go as close to the edge.]

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e551c694ee8833

Listed below are links to weblogs that reference Zappos wants you to return those shoes:

» Never Underestimate Sales People from Bill Knows All (so to speak)
I have a BIG pet peeve: Bad Sales People.This is an especially big problem for the large chains: McDonalds, Home Depot, Best Buy, etc. In each of these stores I have encountered good and bad company representatives.Seth Godin, in his [Read More]

» Unreasonable Expectations from Best Practices in B2B Demand Generation - demandblog
...the designer we use had sent out an email to her address book the other day because she was delighted by the outgoing message on Zappos customer support line. What an amazing strategy...when someone calls you with an issue, get them smiling before ... [Read More]

» Zappos: Integrating Systems and Business Processes from Beyond Blinking Lights and Acronyms
When you run across a company the truly integrates their systems with their business processes it can be an amazing experience. Dealing with these companies borders on fun because they take the effort to make it easy and have anticipated [Read More]

» How to Increase Shopping Cart Abandonment from Future Now's GrokDotCom / Marketing Optimization Blog
So, it wasnt exactly Daniel Day-Lewis in There Will Be Blood (Ive abandoned my CAAARRRRRRT!!!), but when Jeffrey told me today that he still hadnt bought his nephew the Fisher Price Grow to Pro Basketball hoop after t... [Read More]

« Drop the dot? | Main | Drip, drip, drip goes the Twit »