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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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Brand magic

Torley points us to brand tags.

It's a simple game where you pick one-word associations to go with major brands. The result pages are actually pretty inane, but the magical way each and every one of these brands compels you to think is fascinating.

I saw the Harley logo and I immediately typed "macho". But it's just a motorcycle. A vehicle, no more macho than any other. Yet the word just popped into my head.

And the same thing happened for the next brand and the next one as well.

Superbrands have a mystical connection with people. Odds are, you can't own one, but there's no reason you can't build a micro one, a local one, a brand that's magical for a smaller group of people.

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Listed below are links to weblogs that reference Brand magic:

» Brand Tags: Ad Hoc Market Research from DarrenBarefoot.com
Seth points us at Brand Tags, a site with a simple premise. It shows you a brand, and you enter one word or phrase which pops into your head thats associated with that brand. Its a kind of brand association, and makes for a amusing snapsh... [Read More]

» Brand Tags – the consumer pulse? from //steve clayton: geek in disguise
digg_url = 'http://blogs.msdn.com/stevecla01/archive/2008/05/12/brand-tags-the-consumer-pulse.aspx'; [Read More]

» Your Brand Tag from Common Ground
One of Seth Godin's readers points us to Brand Tag, a site that shows you a brand name and asks you to supply a word you associate with that brand. You then get to see what other people associates with [Read More]

» Have Fun With Brand Tags from The Client Side Blog with Michael Seaton
Neat little site to tag brands found thoughf Seth Godin (who gave a great speech at the CMA - Canadian Marketing Association National Convention and Trade Show on Tuesday May 13.) Brand Tags is "A collective experiment in brand perception."... [Read More]

» Brand Perception = Reality? from Harmonic Aftershock
I’ve found that companies who are hesitant to engage in social media as part of their marketing strategy fear a loss of control over their brand and marketing messages. The fact is, the Web hasn’t taken voices away from marketers [Read More]

» Meridia diet index dietlist net. from Book discount guest info meridia number site.
Meridia clinic toronto. Meridia for sale. Meridia. Cheap meridia. Side effects of the drug meridia. [Read More]

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