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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A chance to be on the cover of my new book | Main | The spirit of the game »

Rough edges and attention

Upssafety Most of the time, people notice the If you want to get noticed, don't be so polished.

This UPS truck has a haphazardly affixed SAFETY sign hanging from the back. Think that's unintentional? UPS does it on purpose. You notice it because a human being did it.

Same with the seven-page-long menus at diners in New York City. With thousands of things to choose from on the laminated, typeset menu, it's difficult for some people to make a choice. What to do? Well, there's a stained 3x5 card paper clipped to the front page listing four special dishes. They're not specials in the sense that they change every day, they're just specials because they're on the card. And yes, that's what people order.

When in doubt, scrawl make it human.

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Listed below are links to weblogs that reference Rough edges and attention:

» Why it's Okay if Your Newsletter is Rough Around the Edges from Simon Payn's Effective Customer Newsletters
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» Why We All Like a Bit of Rough from Servant of Chaos
Often the most effective communications are a little rough around the edges. It is the half-dashed email. It it the off-hand tweet. It is the scribbled note left on your colleague's desk. Think about it, what do you prefer to [Read More]

» Sell More, Faster - Make It Simple! from Sales by 5 Blog
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» Social Networking: Make It Imperfectly Human for Me from Liz Strauss at Successful Blog
New York City, Seth Godin, Ann Michael, and a Paper Flower In August 1998, I was wandering the streets in New York City. Later that evening our company sales conference would start. As I turned the corner somewhere near 33rd and Park, I was enjo... [Read More]

« A chance to be on the cover of my new book | Main | The spirit of the game »