Seth Godin's Blog




Search

  • Google

    www Seth's blog

RSS Feeds






  • Subscribe with Viigo - for mobile
    [-for mobile]

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Let's skip the meeting | Main | Inhaling »

Sucking all the juice out

Just got some work back from a new copyeditor hired by my publisher. She did a flawless job. She also wrecked my work. Totally wrecked it.

By sanding off every edge, removing every idiom, making each and every fact literally correct, she made it boring and dry and mechanical.

If they have licenses for copyeditors, she should have hers revoked.

I need to be really clear. She's not at fault. She did exactly what she was supposed to do. The fault lies in the job description, not the job. If the job description of your lawyer or boss or editor or client is to make sure everything is pure and perfect and proven and beyond reproach, they are making things worse, not better. (Unless you're in the vaccine business).

Almost everything you do has some sort of copyediting filter. It might be the legal eagle or the graphic supervisor or the customer service police. They're excellent at making round things fit perfectly through round holes.

Boring and ignored is fine with them, because no one complains.

Fortunately, copy editors have a remedy. It's a word called STET. Which means, "leave it alone, it was fine." Time to teach that to your editors, wherever they may be. Maybe there should be a t-shirt.

If all you want is safe, have baby food for dinner. Just leave me out of it.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2123/28693466

Listed below are links to weblogs that reference Sucking all the juice out:

» Juicy Copy from Marketing Safari
Seth Godin got neutralized. A copy editor took his text and "corrected" it, sanding off the edges, cleaning out all idioms and adding political correctness. It reminded me of when I was working as a copy writer in ad agency [Read More]

» Copy editing and soul sucking from JournaMarketing
[Read More]