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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Brand magic | Main | Lenore Godin's son »

We specialize in everything

If the world is really bigger, if you can find the best in the world to do what you want, no matter what it is you want, does that change things?

If I need an animator, I can find the world's best animator. If I need a bond to insure my movie, I can find the best broker at selling completion bonds. If I need SEO help, get me the world's best SEO person. If I need braces, I can find the best orthodontist in my area. Not the second-best or someone who will try really hard or someone who is pretty good at that and also good at other things. Sure, there are occasional tasks where a diagnostician with wide-ranging experience is important (but I'd argue that that's a specialty in and of itself).

When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine.

But whenever possible, please bring me a brilliant specialist.

If you're shaking your head in agreement with this obvious point, then the question is: tell me again why you're a generalist?

[Forgive me, dear reader, for not being clear enough in the post above. I got a lot of mail, much of it mentioning Leonardo, etc. Here's what I failed to say,

"It's okay to specialize in being a generalist, of course. By that, I mean that there are many problems (like the diagnostic one mentioned above), where someone who can see wide and doesn't have an allegiance to a particular solution is exactly the right person to call. I rely on generalists all the time, and so do you. My point is that you never call on these people when there's a better specialist available. And in the old days, a little town could only support one generalist, so it wasn't an issue. Today, especially in high-value situations, that's just not the case. So, yes, generalize. And specialize in it!"]

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Listed below are links to weblogs that reference We specialize in everything:

» Seth's Blog: We specialize in everything from One Big Crate
When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine. But whenever possible, please bring me a brilliant specialist. [Read More]

» Best. from Tim's Blog
When its possible to buy the best of anything, why create a business which proposes anything less? If the world is really bigger, if you can find the best in the world to do what you want, no matter what it is you want, does that change... [Read More]

» Now...isn't that special... from Solutions Talk
Today's Notable Quote: When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine. But whenever possible, please bring me a brilliant specialist. - Seth Godin from his blogsite. Who do [Read More]

» Мы специализируемся на всём from Как продать
Так что да, будьте универсалом. И специализируйтесь в этом! ... [Read More]

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