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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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Working with Apple Tech Support

Sixteen tips for getting your Mac or iPhone fixed:

  1. The contact number is (800) 275 2273
  2. While you're on hold, go to Google and type: Troubleshoot Mac xxx, where xxx represents the error message you got or the sparsest description of what won't work.
  3. If those links don't help you, visit the Apple site and choose your product. Under each product is a discussion forum. Search for your problem.
  4. By now, someone has answered your call. Don't tell them your entire problem. Instead, politely identify yourself, give them the short version and then say, "would you please escalate this call to a yyy specialist?" where yyy is the type of problem you have: wireless or backup or imovie or whatever. Persist.
  5. When you get a specialist on the line, ask politely for her direct phone number in case you get disconnected. After you describe your problem, ask for a case number. If the person isn't being helpful, politely excuse yourself and start over with a new call.
  6. Apple gets lots and lots of calls. As a result, don't expect the person you're working with to immediately be willing to skip over all the troubleshooting steps you tried before you called. They have a protocol. It's easier to just take five minutes to follow that protocol.
  7. If the specialist you're working with is having trouble figuring out what to do next, politely say, "I hope you don't mind, but can you escalate this case to a specialist?" And then wait, patiently, until they do.
  8. If your product is less than thirty days old, and you've gone through the protocol with no success, say, "I'd like an RMA for this product so I can return it and start with one that works. It's under the return warranty, right?"
  9. If you found lots of examples of the same problem in Google, tell them. Point out that this "is not an isolated problem" and suggest that others have solved it by getting a new machine sent to them. Be ready with links, because the rep has Google too.
  10. Engaging in friendly banter doesn't just help you get what you want. It makes the call better for you too. These guys aren't your enemy. In fact, right now, they're the best friend you have in the whole world.
  11. This is the one I should have listed first: go to the Genius bar at your local store. The guys at the Genius bar are much more likely to just swap out your broken hardware and give you a new machine. It might seem time-consuming, but it's probably faster than waiting them out on the phone. Spending $99 on a One to One card is a brilliant investment.
  12. At least once a minute, say 'thank you.' If you thought about it, you'd realize that yes, you do mean it. They're being quiet and calm and trying to help.
  13. If you own a computer, back it up. If you don't, all bad things are your fault.
  14. I have no personal experience in begging or sobbing, but I'm told that in some cases, this is effective.
  15. If you use an email program, clean it out. Regularly. One friend of mine had 27,000 emails in her outbound mail folder, including some from 2002.
  16. Trust me, it doesn't matter how big the readership of your blog is, the folks on the phone are unlikely to care.

Your interaction is a marketing event. Apple is marketing to you. The rep is marketing to you (that's a feature, not a bug). And you're marketing yourself and the problem to them. Clarity and cooperation combined with determination and persistence appear to be the best combination.

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