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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Books worth your time | Main | Do you own trees? »

7 Tips for Amateur Type Designers

You, a type designer?

Of course you are.

You are if you make presentations in PowerPoint or Keynote, or if you have a resume, or create signs or brochures or ebooks or even a blog.

And sadly, it seems that the bar is low and most people have trouble reaching it!

So, at the risk of the one-eyed giving driving directions, here are seven tips. There's a  PDF of the tips below (illustrated) right here. Feel free to share.(My goal isn't to teach you the answer, it's to get you worried about asking the question!)

At the risk of offending actual (talented) designers, here's my quick list of seven (mostly for print... the web is a slightly different story):

  1. If you want professional results, hire a professional.
  2. Don’t use the built-in fonts that come with your PC. (Type is cheap. Invest.)
  3. Headlines in sans serif. Body in serif. (Easy tip—headlines are bold and condensed.)
  4. Black type/Light background. Don’t screw around unless you have some sort of design point to make. (Goth bands, it’s all yours).
  5. Headlines look great reversed. With two caveats: 1. don’t overdo it. 2. make sure you leave plenty of black around the border.
  6. TYPE SIZE! Too big is good. Too small is good.Just right might be a problem.
  7. Line spacing! Use less or more than the automatic. 14 point type probably deserves 15 or 16 point spacing.

Feel free to add your own tips or check out some books I've highlighted here.

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Listed below are links to weblogs that reference 7 Tips for Amateur Type Designers:

» We be monkey with yourstuff from The Learning Curve
Why monkey with your stuff? We monkey with your stuff because that is what we do. Because its possible. Si se puede. The setup: Seth Godins post 7 Tips for Amateur Type Designers today linked to . . . a new Squidoo lens Three type/page ... [Read More]

» Like It Or Not You're a Designer from //InnovateChurch
Seth Godin has a post today that EVERY Church Secretary needs to read (and everyone else for that matter)! Its called "7 Tips for Amateur Type Designers" and he makes the point I've been explaining to people a lot lately;... [Read More]

» Thinking More Deeply About Type from Lightning Labels Blog
This morning, Seth Godin wrote this provocative post on his blog. It is about type and typestyle, and it is mainly geared at people designing brochures, presentations and other type heavy pursuits. But this certainly got me thinking about type [Read More]

« Books worth your time | Main | Do you own trees? »