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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


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Email checklist

Before you hit send on that next email, perhaps you should run down this list, just to be sure:

  1. Is it going to just one person? (If yes, jump to #10)
  2. Since it's going to a group, have I thought about who is on my list?
  3. Are they blind copied?
  4. Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
  5. So that means that if I didn't send it to them, they'd complain about not getting it?
  6. See #5. If they wouldn't complain, take them off!
  7. That means, for example, that sending bulk email to a list of bloggers just cause they have blogs is not okay.
  8. Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I'm just letting you know how I feel. (And how your prospects feel).
  9. Is the email from a real person? If it is, will hitting reply get a note back to that person? (if not, change it please).
  10. Have I corresponded with this person before?
  11. Really? They've written back? (if no, reconsider email).
  12. If it is a cold-call email, and I'm sure it's welcome, and I'm sure it's not spam, then don't apologize. If I need to apologize, then yes, it's spam, and I'll get the brand-hurt I deserve.
  13. Am I angry? (If so, save as draft and come back to the note in one hour).
  14. Could I do this note better with a phone call?
  15. Am I blind-ccing my boss? If so, what will happen if the recipient finds out?
  16. Is there anything in this email I don't want the attorney general, the media or my boss seeing? (If so, hit delete).
  17. Is any portion of the email in all caps? (If so, consider changing it.)
  18. Is it in black type at a normal size?
  19. Do I have my contact info at the bottom? (If not, consider adding it).
  20. Have I included the line, "Please save the planet. Don't print this email"? (If so, please delete the line and consider a job as a forest ranger or flight attendant).
  21. Could this email be shorter?
  22. Is there anyone copied on this email who could be left off the list?
  23. Have I attached any files that are very big? (If so, google something like 'send big files' and consider your options.)
  24. Have I attached any files that would work better in PDF format?
  25. Are there any :-) or other emoticons involved? (If so, reconsider).
  26. Am I forwarding someone else's mail? (If so, will they be happy when they find out?)
  27. Am I forwarding something about religion (mine or someone else's)? (If so, delete).
  28. Am I forwarding something about a virus or worldwide charity effort or other potential hoax? (If so, visit snopes and check to see if it's 'actually true).
  29. Did I hit 'reply all'? If so, am I glad I did? Does every person on the list need to see it?
  30. Am I quoting back the original text in a helpful way? (Sending an email that says, in its entirety, "yes," is not helpful).
  31. If this email is to someone like Seth, did I check to make sure I know the difference between its and it's? Just wondering.
  32. If this is a press release, am I really sure that the recipient is going to be delighted to get it? Or am I taking advantage of the asymmetrical nature of email--free to send, expensive investment of time to read or delete?
  33. Are there any little animated creatures in the footer of this email? Adorable kittens? Endangered species of any kind?
  34. Bonus: Is there a long legal disclaimer at the bottom of my email? Why?
  35. Bonus: Does the subject line make it easy to understand what's to come and likely it will get filed properly?
  36. If I had to pay 42 cents to send this email, would I?

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Listed below are links to weblogs that reference Email checklist:

» Reichweiten in Reichweite from Besserwerberblog • Marketing für Besserwerber
Selbständig im Netz: Die 10 besten Tools für Web-Designer Eine subjektive Auswahl von Tools für Web-Designer. Seth's Blog: Email checklist 34 Fragen, die man sich ggf. vor dem Versand der nächsten E-Mail stellen sollte... Ber... [Read More]

» Seth's complete guide to email... from bethsblog
...priceless!Keep it simple. [Read More]

» 36 things to check before you send that email from Deliverability.com
Seth Goden posted a great list of 36 things to check before you send that email. My favorites include: 13. Am I angry? (If so, save as draft and come back to the note in one hour). 26. Am I [Read More]

» A Day Without Email Is A Nice Day from FiberGeneration
For those of you who still have some issues dealing with email writing, Marketing guru Seth Godin has recently published a funny piece of advice :a 36-points check-list aimed at helping us think twice before hitting the "send" button. If you're used to... [Read More]

» Seth Godin Offers a Lengthy Email Checklist from Rick Cooper, The PDA Pro
Author and Permission Marketing Expert Seth Godin offers a great checklist to review before sending email. It's a little impractical to run through the checklist every time you send a message, but I think his point is to make you [Read More]

» Email Etiquette from hahnfeld.net
This email checklist is more thoughtful than first meets the eye. [Read More]

» Seth Godin's email checklist from Pondering the world
Seth Godin has a great post called email checklist. It's basically a list of the do's and don't's of email. I wish more people would pay attention to these. I also wish there was a subtle way I could point [Read More]

» Seth Godin's Email Checklist from Morning Thoughts
On Seth Godin's blog last Friday, he posted his checklist for sending emails. This should be a standard list that comes with every newly signed up email account. [Read More]

» Before You Hit the Send Button from Simple Justice
I happened upon a very popular, though non-legal, blog this morning called Seth Godin's Blog. [Read More]

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