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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Superheroes | Main | The power of remarkable »

Is it worthy?

Is this the best I can do?

I’ve paid for the rent and the furnishings and the menus and the staff and the insurance... is this plate of food worthy of what went before it?

I’ve flown across the country to visit this museum--a building that cost more than a billion dollars to create and fill and maintain. Is my attention focused enough?

We paid $300 in marketing costs just to get this phone to ring this one time. How shall we answer it?

I’ve had a great education, suffered and scraped and scrounged to get this point... is this diagnosis, this surgery, this prescription, this bedside manner the end that justifies that effort?

We live in a stable democracy, a place where people have lived and died to give us the freedom to speak out... is that talking head or this spinning pundit the best we can do? Or is he just trying to make a profit and air another commercial?

Is cutting corners to make a buck appropriate when you consider what you could have done? What would someone with a bigger vision have done instead?

Is being negative or bitter or selfish within reason in face of how extraordinarily lucky we were to have been been born here and born now?

I take so much for granted. Perhaps you do as well. To be here, in this moment, with these resources. To have not just our health but the knowledge and the tools and the infrastructure. What a waste.

If I hadn’t had those breaks, if there weren’t all those people who had sacrificed or helped or just stayed out of my way... what then? Would I even have had a shot at this?

What if this were my last post? Would this post be worthy?

The object isn’t to be perfect. The goal isn’t to hold back until you’ve created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

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Seth Godin always has a way of writing that makes it seem he's writing based on the past events of my own life. Of course, that's preposterous and as my friends would say, very assuming. But one of his latest posts did just that. In his blog, Is It Wor... [Read More]

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