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Your sales force and your customers may scream that you need to lower your price.
It's not true.
You need to increase your value. If people don't want to pay, it's because you're not delivering enough value for the money you're charging.
You're not selling a commodity unless you want to.
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Listed below are links to weblogs that reference No such thing as price pressure:
» Are You Selling a Commodity? from Mine Your Own Business
“You’re not selling a commodity unless you want to.” Seth Godin It’s a short quote but it really says it all. The Merrian-Webster Online Dictionary offers five different definitions of the word “commodity”. Number 4 says: “a good or service [Read More]
» Value Proposition versus Price Proposition from marginally subversive
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» Seth on Pricing Pressue from TheSalesBlog
Seth Godin has a new post entitled No Such Thing as Pricing Pressure. To paraphrase his point, in order to get out of the commodity box you have to increase the value you create for your clients and prospects. And [Read More]
» Lesson # 22 from the MDBIZEXPO - Seth Godin says There is no Such Thing as Price Pressure from CPA Success
There were so many great ideas on Innovation and Growth from our Maryland Business Accounting EXPO, we are going to do a series of posts and related topics over the summer. This one was inspired by author/consultant/marketing guru, Seth Godin's [Read More]
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