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All Marketers Are Liars Blog




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« Is it worthy? | Main | Random thoughts about the Kindle »

The power of remarkable

Lmmsocks When I first wrote about Little Miss Matched about five years ago, they were an obscure little sock company, selling funky socks to fashionable girls.

The idea was beyond clever. 3 to a box, 133 styles, none of them match. Instead of a strategy built around a consultant's vision of 'utility' or a strategy built around cheap or a strategy built around excessive retail distribution and heavy advertising, they built their strategy around one girl saying to another girl, "wanna see my socks?"

I couldn't have invented a better Purple Cow story if I had tried.

The company let me know today that they just did a huge deal with Macys and closed a $17 million funding with the folks who financed Build a Bear's retail rollout. Money isn't the only point, of course, but if that's the way you keep score, that's a long way for a little company to come in five years.

[full disclosure: My feet are sponsored by LMM and I wear their socks every day. I am compensated by the company--they give me 33 free socks a year (not pairs of socks, just 33 socks), worth about $110.]

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Listed below are links to weblogs that reference The power of remarkable:

» Socks Never Match from The Rogue Marketer
Little Miss Matched is a brilliant marketing idea. It is a combination of the "Big Idea" by Donny Deutsch where he encourages viewers to take everyday problems and solve them and ingenious thinking from Seth Godin on how to create a Purple Cow. Th... [Read More]

» Seth's Blog: The power of remarkable from Can I Get A What What
Link: Seth's Blog: The power of remarkable. Wow, all the time I wore mismatched socks, I was really in style! 8-) Now if I could build a business model on mismatched gloves and mittens and get people to think it's [Read More]

» Сила выдающегося from Как продать
Я не смог бы придумать лучшей фиолетовой коровы, если бы даже пытался. ... [Read More]

» Golden Cookies from Tribe Building
In a recent discussion, Peter Kim asked me to elaborate about golden cookies. If you’re seeking the answer to very challenging questions – you’re seeking golden cookie answers. Why is this important? Most people never find golden cookie answers because... [Read More]

« Is it worthy? | Main | Random thoughts about the Kindle »