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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Wikipedia gets fictional | Main | How to make everyone happy »

Let me see

Mark Brooks had a Kindle idea which got me thinking:

  1. Let me see the percentage of people who have bought a book and actually finished reading it. (The Kindle knows, right?) Even better, let me see Kindle books that are finished by people who finish books that I finish!
  2. Let me see a map of my town with the location of pedestrian accidents highlighted by color.
  3. Give me a listing of all the houses in my city sorted by (value of house/taxes paid). That would go a long way to bringing equity to the assessment system.
  4. Sort restaurants on Open Table by the percentage of reservations booked by returning diners.
  5. Sort Facebook invitations in order of how many times someone has been unfriended.
  6. Sort credit card offers based on data from Mint or Wesabe... show me the credit cards with the fewest bankruptcies/financial troubles among recipients first.
  7. Sort corporate email by how many people in my company have indicated that a sender is important.
  8. Let me see stocks ranked in order of recent purchases by successful investors.
  9. Let me review bids from builders ranked in order of complaints filed or the length of time between first application for a building permit and finished building.
  10. Let me see potential online dates sorted by how frequently (or infrequently) the person goes on first dates.
  11. Sort car models by crash and repair data.
  12. Let me see my salesforce ranked by closing rate or cold call rate or customer satisfaction.
  13. Let me see my inbound call data by hour, sorted by number of rings before answer, or by percentage of calls unanswered.
  14. Let me sort my customer service requests by customer value. (Including loyalty, purchases and referrals).
  15. Let me choose a doctor by malpractice suit rate.
  16. When I watch TV online, recognize the pundit and flash historical accuracy rates on the screen while she talks.
  17. Blank out comments on posts that agree with my point of view.
  18. Highlight the floor of the trade show and let me see which paths are walked the most. Or give me glasses that let me follow in the footsteps of people I admire. Or let me walk on paths no one else is walking on.

I guess I'm talking about passive contributions of public behavior information to traditionally-sorted data.

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» Let Me See (the marketer's version) from HiveSight
Seth Godin is disucssing data again today, but mostly from a consumer's point of view. It's unfortunate that as a consumer I don't have access to that kind of data yet (although I'm sure that this kind of services are [Read More]

« Wikipedia gets fictional | Main | How to make everyone happy »