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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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My tooth doesn't hurt

That's not something you think about very often, is it? (Not my tooth, your tooth).

When you have a toothache, on the other hand, it's all you think about.

This is a double-edged sword for dentists. On one hand, dentists have no trouble whatsoever getting business from people with toothaches. They hardly have to try. Just show up, I'll find you. On the other hand, when my teeth don't hurt, you're invisible. No amount of signs, service and wonderful marketing is going to get me to pay you to drill my teeth when they don't hurt.

There are two challenges for toothache marketers (dentists and non-dentists alike).

1. Figure out a cost-effective way to be there. A way to gently be in my face so that when my toothache shows up (in whatever form that takes) you're the obvious choice.

2. Create new products and services that build engagement and possibly revenue among members of the population that aren't in pain. That, of course, is why teeth whitening services are so smart. You can sell to people who didn't know they had a problem until they met you.

The worst thing you can do is get frustrated when the population (which is very different from the market) ignores you. I'm not in your target market until my teeth hurt, right?

PS No, this isn't a marketing post for dentists. There are toothache marketers in just about every industry. Realizing it is the first step to dealing with it.

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Listed below are links to weblogs that reference My tooth doesn't hurt:

» Be Gently in their Face from Simon Payn's Effective Customer Newsletters
I wasn't going to write today, but I was inspired by Seth Godin's post, "My tooth doesn't hurt." It's about how a marketer can build a solid business, even when they think their target market doesn't need them right now (like a dentist who is badly nee... [Read More]

» Seth Godin posts on dental marketing challenges from MobileTekLabs
Seth feels the dentist's unique marketing pain (but he makes the case that it's not that unique to dentists) - nobody wants to know about you until their teeth hurt. In this post, he provides some suggestions on how to [Read More]

» 01 August: PR top 5 from Strive Notes
Image via Wikipedia Caroline has compile a list of the PR blogosphere content that shes liked best over the past week: 1. Interesting post by Seth Godin about how to get people to go against the saying “If it aint broke, dont fix... [Read More]

» Мои зубы не болят from Как продать
Найдите для себя низкозатратный способ быть на виду. Способ ненавязчиво находиться у меня перед глазами, так чтобы когда у меня заболит з... [Read More]

» Are You in the Apple Tribe? from Tribe Building
If you’re a member of the Apple Tribe – we're now tribe-mates. :) Yep, I purchased an iPhone for myself about a week ago. I found it to be such a great little tool/toy – I gave one to my [Read More]

« The TV dividend | Main | "I call dregs" »