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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Joining the luck parade | Main | Wikipedia gets fictional »

Two seconds

Sometimes, busy people need to remind themselves (and us) how busy they are by shaving off the last two seconds of what would otherwise be a pleasant interaction.

At a restaurant yesterday, the maitre d, who is paid to be busy, looked up our name in the reservations book and then said, "over there against the wall," while he pointed. He repeated this approach with at least three other parties.

How much longer to say, "Welcome, we'll be ready for you in just a second. Would you mind waiting over there please?" Amazingly, saying that while smiling takes precisely the same amount of time.

I know you're busy, so I'll keep this short... if you're going to interact, spend a few extra beats to be calm and gracious. It's hard to overstate how much better everyone will feel and how much more productive you'll become as a result.

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Listed below are links to weblogs that reference Two seconds:

» No Way to Treat a Friend from Mine Your Own Business
Seth Godin wrote the other day about an experience he had in a restaurant. The maitre d, after looking up Seth’s name in his magic reservation book said ’over there against the wall,’ while he pointed.” Now, I’m just guessing, [Read More]

» Practicing What You Preach from Mine Your Own Business
How would you feel if Jack Nicholson complimented your acting? Or if Frank Sinatra complimented your singing? What if a best-selling author complimented your work? I’m betting you’d feel pretty good. Yesterday (No Way to Treat a Friend) we quoted [Read More]

» Every Interaction is the Most Important When it Comes to Building Your Small Business Brand from Intersection Small Business Marketing Blog
By Mark Smiciklas [Read More]

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