Weekend reading and viewing
Steve sends us this video, way too true. [Ouch, it seems to have been deleted] [Torley found a copy here]
And Your Business Brickyard, now as a free download to entice you to buy the book.
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The Dip
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Small Is the New Big
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The Big Moo
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Purple Cow
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All Marketers Are Liars
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Free Prize Inside
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Survival Is Not Enough
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Permission Marketing
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Unleashing the Ideavirus
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The Big Red Fez
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Listed below are links to weblogs that reference Weekend reading and viewing:
» How to create innovation from The Editor's Log
I've been in meetings like this. Heck, I've run meetings like this. In its own absurd way, it does describe the "new product creation process" that stymies the industry sometimes. Except that in real life more people get involved, and... [Read More]
» Why Advertising is So Hard from The Rogue Marketer
I bet that the success of an advertisement is inversely proportional to the number of people involved. While counter intuitive, in marketing and advertising, there are usually incredible efficiency gains from staff reduction. [Read More]
» Stop Sign Designed by Committee from Lightning Labels Blog
Seth Godin points out this really entertaining video. It is a parody of what can happen if too many people get involved in design decisions. Because we deal with mostly small companies here at Lightning Labels we don't deal with [Read More]
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