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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The statesman, the lawyer and the marketer | Main | Two simple web businesses »

Who vs. how many

Scoble has a great post about a 14 year old kid with 45 million viewers on YouTube.

45 million! He wins. You lose. You won't have more traffic than he will. Ever.

And what about your ads? Are you busy sponsoring sites that have less traffic than he does? Sure you are. Why? I thought it was all about reaching the masses...

Well, since you're over that now, since you realize that "how many" is not nearly as valuable as "who", why not put that into practice?

Just because something is easy to measure doesn't mean it's important.

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Listed below are links to weblogs that reference Who vs. how many:

» How Many or Who? from Jon Dale
FaceBook was never designed as a platform for advertising...it was designed as a cool tool for college students. But because of the amazing amount of traffic that visits FaceBook the big advertisers line up to spend a fortune advertising there. [Read More]

» Just because something is easy to measure doesnt mean its important (Seth Godin) from Climb to the Stars (Stephanie Booth)
Similar: After having abandoned Google Reader during the crunch weeks preceeding Going Solo Lausanne, I heard about Feedly, installed it, and started to love it. (Ill blog about it in more detail in a few weeks, but its a Firefox extensio... [Read More]

« The statesman, the lawyer and the marketer | Main | Two simple web businesses »