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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Should you ignore the n00bs? | Main | Two for two »

Complicit

Are consumers responsible for the behavior of marketers?

Why does spam exist? Because (some) people respond to it. Why are ineffective pharmaceuticals so heavily marketed? Because (some) people demand that doctors prescribe them. Why are so many local stores struggling? Because so many customers cross the street to the big box stores.

I've maintained for years that marketing is so powerful that marketers have to take responsibility for the choices they make. And they do.

But what about us? What about the New York Times reporter who writes an entire column about the cheap grill he bought at Home Depot--he's upset that it didn't come with better service... At some level, isn't he getting what he paid for? And when consumers so often choose the cheapest possible tickets for air travel, aren't we arguing for a lousy product?

When I go back to a convenient B2B vendor even though they treated me poorly last time, aren't I complicit in rewarding that attitude?

(And please (!) if you think we need more ads like this or more stores like this or more service like this, go for it... you have the very same power in supporting them as you might in criticizing them. Consumers are also complicit when they fail to support the organizations that they agree with).

Ten years ago, this was a discussion that could be reserved for philosophy class. After all, ten years ago, what could one person do? Today, though, when everyone can be a blogger (as powerful as almost any broadcast journalist with the right story) and when everyone can spread ideas, what's our excuse?

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« Should you ignore the n00bs? | Main | Two for two »