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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The dead zone of slick | Main | Creating stories that resonate »

Destroying happiness

A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy?

What you have doesn't make you unhappy. What you want does.

And want is created by us, the marketers.

Marketers trying to grow market share will always work to make their non-customers unhappy.

It's interesting to note that marketers trying to maintain market share have a lot of work to do in reminding us that we're happy.

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Listed below are links to weblogs that reference Destroying happiness:

» Happiness...And Why I Do Not Create It----Marketing! from Georgia SBDC- Marketing Blog
Whenever asked about what I want most out of life, its not money or status, its happiness. Deep down I really want to be happy. Now don't get me wrong, I am happy, but at the same time, its strange [Read More]

» Marketing: Creating Wants or Filling Them? from Planning, Startups, Stories
I saw a study once showing that the incidence of headaches in the U.S. has grown in proportion to the volume of advertising of headache medicines. Is that cause of effect? Does marketing actually create the need? I think there's [Read More]

» Destruyendo la felicidad. ¿Por qué hay gente infeliz? [eng] from meneame.net
Pequeña reflexión de Seth Godin acerca de la felicidad. Traducción libre en el primer comentario. [Read More]

» Are marketers looking for making people unhappy? from Emmanuel Vivier /// Blog
Seth Godin that we have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy? He explains that What you have doesn't make you unhappy. What you want does.... And [Read More]

» Business People: Forget the fallacy of the zero sum game from No Impact Man
Zero sum game: A situation or interaction in which one participant's gains result only from another's equivalent losses. Sometimes, we imagine business works that way. But what a sad, sorry way to look at the world. And if we do [Read More]

» Jolly Good Links - 8-22-08 from JOLLYBLOGGER
1. i think You need to read this article - It shows how deeply embedded narcissism is in Our culture. (HT - Josh Claybourn) 2. Chad Bresson ably counters what I would call the contemplative obsession with silence. Yes, God [Read More]

» Уничтожение счастья from Как продать
То, что вы имеете, не делает вас несчастными. Несчастными вас делает то, чего вы хотите. ... [Read More]

« The dead zone of slick | Main | Creating stories that resonate »