| For More Seth check out these links: |
|
« The dead zone of slick | Blog Home | Creating stories that resonate »
A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy?
What you have doesn't make you unhappy. What you want does.
And want is created by us, the marketers.
Marketers trying to grow market share will always work to make their non-customers unhappy.
It's interesting to note that marketers trying to maintain market share have a lot of work to do in reminding us that we're happy.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e553ef66c28833
Listed below are links to weblogs that reference Destroying happiness:
» Happiness...And Why I Do Not Create It----Marketing! from Georgia SBDC- Marketing Blog
Whenever asked about what I want most out of life, its not money or status, its happiness. Deep down I really want to be happy. Now don't get me wrong, I am happy, but at the same time, its strange [Read More]
» Marketing: Creating Wants or Filling Them? from Planning, Startups, Stories
I saw a study once showing that the incidence of headaches in the U.S. has grown in proportion to the volume of advertising of headache medicines. Is that cause of effect? Does marketing actually create the need? I think there's [Read More]
» Destruyendo la felicidad. ¿Por qué hay gente infeliz? [eng] from meneame.net
Pequeña reflexión de Seth Godin acerca de la felicidad. Traducción libre en el primer comentario. [Read More]
» Are marketers looking for making people unhappy? from Emmanuel Vivier /// Blog
Seth Godin that we have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy? He explains that What you have doesn't make you unhappy. What you want does.... And [Read More]
» Business People: Forget the fallacy of the zero sum game from No Impact Man
Zero sum game: A situation or interaction in which one participant's gains result only from another's equivalent losses. Sometimes, we imagine business works that way. But what a sad, sorry way to look at the world. And if we do [Read More]
» Jolly Good Links - 8-22-08 from JOLLYBLOGGER
1. i think You need to read this article - It shows how deeply embedded narcissism is in Our culture. (HT - Josh Claybourn) 2. Chad Bresson ably counters what I would call the contemplative obsession with silence. Yes, God [Read More]
» Уничтожение счастья from Как продать
То, что вы имеете, не делает вас несчастными. Несчастными вас делает то, чего вы хотите.
... [Read More]
« The dead zone of slick | Blog Home | Creating stories that resonate »
