Don't Miss a Thing
Free Updates by Email

Enter your email address

preview

powered by FeedBlitz

RSS Feeds





Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google
WWW SETH'S BLOG

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« My tooth doesn't hurt | Blog Home | Sing it (please S I N G I T) »

"I call dregs"

Bert was happy to eat the leftover rice from the rice cooker, but he didn't want to grab something that someone else on the team needed. So he said, "I call last dibs." Dibs, of course, is a priority, your chance to get ahead of someone else in line.

Megan pointed out that last dibs was sort of an oxymoron, so she coined the term 'dregs.'

Calling "dregs" is actually a great marketing strategy. It lets the community know that you'll backstop them, you'll worry about what's left, and you're happy to be generous. It's an expression of great humility, sort of the opposite of what people expect from a business.

Pay what you think it's worth, money back guarantee, are you sure you're delighted, try it and let us know, a bonus for quitting... these are useful examples of calling dregs. Remarkable indeed.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e553e2cd378834

Listed below are links to weblogs that reference "I call dregs":

« My tooth doesn't hurt | Blog Home | Sing it (please S I N G I T) »