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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« 'Where to' might not be as important as 'how loud' | Main | You get what you pay for »

The first law of mass media

Organizations will work tirelessly to de-personalize every communication medium they encounter.

Radio ads used to be live, personal and spoken by an individual.
TV ads used to feature actual people, demonstrating something, usually live.
Phone calls involved a live speaker, talking, with permission, to another person.
Email used to be honest interactions between consenting adults.
Facebook pages (and Wikipedia, too) were built by people, not staffs.
Twits came from real people, and so did instant messages.

One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from "you" to "me" to "us" to "the corporation" ...

The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions.

The irony, of course, is that an organization with guts can go in the opposite direction and win.

My name is Seth Godin and I approved this message.

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Listed below are links to weblogs that reference The first law of mass media:

» spam is 'canned' for a reason from The Hound Dog Blog
Not too long ago I read an interesting story in 'Wired' magazine which was largely to the point that computers and telephones and emails, etc were supposed to bring us all 'closer,' when in fact the reverse is what is [Read More]

» The Disconnects in Customer Experiences from bizsolutionsplus Featuring Solutions to Grow Your Business
In today's business climate, customers rule. They not only know what they want and need but have access to the information necessary to make good purchasing decisions. Therefore, savvy companies have turned to customer experience as the new differentia... [Read More]

» More on Startegy from metacool
Seth Godin posted some interesting thoughts earlier this week in a post called 'Where to' might not be as important as 'how loud'. Here's an excerpt:In marketing (and thus, in life) it might be a lot more important to know, [Read More]

» Why We Love Barak Obama and Feel So Disconnected from McCain from Jon Dale
On September 25th, 1960 Richard Nixon was leading in the race for President. His opponent, John Kennedy was young and inexperienced and after several radio broadcast debates Nixon was the clear frontrunner. On September 26th, 1960 everything changed. T... [Read More]

» Seth Godins First Law of mass media: from Podnosh Blog
Organizations will work tirelessly to de-personalize every communication medium they encounter. Email used to be honest interactions between consenting adults. Facebook pages (and Wikipedia, too) were built by people, not staffs. Twits came from rea... [Read More]

« 'Where to' might not be as important as 'how loud' | Main | You get what you pay for »