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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The bitter taste of nickels and dimes | Main | The difficult choice »

The secret of the web (hint: it's a virtue)

Patience.

Google was a very good search engine for two years before you started using it.

The iPod was a dud.

I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn't work right away. So they gave up. Boingboing is one of the most popular blogs in the world because they never gave up.

The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.

But the strategy still takes forever. The strategy is the hard part, not the tactics.

I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.

It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.

The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.

The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you'll need to do.

The trap: read the tech blogs and fall in love with the bleeding-edge hip sites and lose focus on the long-term players that deliver real value.

The trap: sprint all day and run out of energy before the marathon even starts.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

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Listed below are links to weblogs that reference The secret of the web (hint: it's a virtue):

» Quotable: Godin on patience from Random Mumblings
I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.It still takes ten years... [Read More]

» Jerry Garcia Would Approve from Business Development
Seth Godin had an interesting post today about patience. To take his thinking one step further, I think that when you're deciding whether or not to hang in there when you're not getting anywhere (or think you're not) it all comes down to one critical m... [Read More]

» http://broadstuff.com/archives/1138-unknown.html from broadstuff
Standard Growth "S" Curve. Very few people experience the overnight success without the early hard yards being put in. Interesting post by Seth Godin today, serving as an antidote to the "grow you a viral business empire in 9 1/2 weeks" school of onlin [Read More]

» The Secret of Web Success from Mary Schmidt Marketing Troubleshooter
Seth Godins post, The Secret of The Web really hit home with me for two reasons: 1. Being a stereotypical Aries, I dont normally consider patience a virtue (and patience is the secret)yetits critical to Web success.... [Read More]

» Number once secret in investing from Reno Home Blog
Superb photo by: Lady-bug [Read More]

» Grow your business with patience from ShopTalk
By Peter Koizumi - Marketing Manager for Shopster I recently came across a post from Seth Godin, where he writes about the importance of patience when starting a business. To quickly summarize his post, he states that many start-ups don’t [Read More]

» 10 Secrets for Those 10 Years from The Way We Watch
Malcom Gladwell said it. So did Seth Godin before him. You need 10 years (or 10,000 hours) of practice to be really good at something. But what do you do during those ten years? Ten years is a long time. Here are some ideas for activities to do while y... [Read More]

« The bitter taste of nickels and dimes | Main | The difficult choice »