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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Breakage | Main | The power of lists »

Firefox is missing the point

I'm a devoted FF user, and have been forever.

But the response to Chrome shouldn't be to launch new features.

Here's the problem/challenge: when your friends switch to Firefox, your life doesn't get better.

And the key to growing any piece of software (or just about any product or service, actually) is the opposite. People will recommend something if adoption improves their lives.

Fax machines? Life is better for me if you have one.

Fashion? Life is better for me if I'm not the only one wearing this.

Religious sect? Life is better for me if I'm not the only one in the building.

So, Firefox needs to add functionality that makes the surfing experience better for all users when more users use Firefox.

There are many ways to do this, and you can invent more than I ever could. Systems that allow for rating pages, or grouping them, or communicating (but only with FF users). [worth clarifying: I'm not saying that FF should arbitrarily exclude outsiders from a common form of online communication. I'm saying that FF as a tool can create new forms of communication and collaboration, forms that only work if you have the right technology. So far, web browsing hasn't been about communication among browsers, it's largely a monologue from the site to the user. The browser can be a lot more than that.]

In fact, this sort of functionality benefits any brand or product that can figure out how to create it.

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