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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The power of lists | Main | The small-minded vision of the technology elite »

In search of value

The stock market is going to be bonkers today.

And for most people, it won't matter so much. Because most of us aren't focused on flipping assets. We're building value by creating interactions that work, by writing stories that spread or by designing products and services that actually create something worth paying for.

That sounds like a treacly mission statement, but it's easy to get distracted by external noise instead of focusing on what counts. Hint: They started Google in the middle of the dot com melt down.

The short-term consequences of an unstable stock market are real and uncomfortable. More (and better) adult supervision would have gone a long way, imho. But we can't control this, all we can do is focus on what matters.

Hang in.

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Listed below are links to weblogs that reference In search of value:

» Today's Stock Market from Willie Fun Entertainment
For some today, there is a lot going on. For others, we remain focused on tasks at hand. From Seth Godin: In Search of Value The stock market is going to be bonkers today. And for most people, it won't [Read More]

» When Did Dumb Become Smart? from Bob Poole's Water Cooler Hangout
When did anti-intellectualism become cool? I graduated from high school in 1967 and I remember that the smart kids were still looked up to back then. What happened to change that and when did it happen? It seems like it happened at our top political le... [Read More]

» Marketing In Times Of Financial Uncertainty from The Rogue Marketer
Whenever markets shift, there is an opportunity to compel consumers to re-evaluate brand choice and switch. Seth Godin today says hang in. I say, up the market spend and thank Merrill Lynch and Lehman Brothers for stirring things up. [Read More]

» Who Is Seth Godin And Why Is He Saying All These Things? from Lairig Marketing
Let’s start with this statement from the #1 marketing blog on earth, posted on September 15th: “Hint: They started Google in the middle of the dot com [sic] melt down [sic].” Hint: no they didn’t. The dot-com meltdown I lived through and worked through... [Read More]

« The power of lists | Main | The small-minded vision of the technology elite »