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All Marketers Tell Stories

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Free Prize Inside

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Why the internet works (and doesn't) for your business. And vice versa.

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Whatcha Gonna Do With That Duck?

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« Thanksgiving | Main | Creating a clearance sale culture »

Don't know what you've got till it's gone

IWantSandy is folding, as are a number of web companies. So is that restaurant you loved down the street. Users are outraged. Outraged!

When you find a service or establishment or product that gives you joy, it's tempting to keep it to yourself. Perhaps it's uncomfortable to recommend it to a friend (after all, you might seem silly) and even more uncomfortable to recommend it to a stranger (after all, you might seem like a shill).

Plenty of people hesitate before spreading the word about a political candidate or a business or a medical device. We're worried that we'll look silly, or that the place will end up being too crowded and now we won't be able to get in. Or perhaps we're concerned about losing our uniqueness...

Anyway, the outcry that accompanies the closing of one of these businesses should be enough to remind you that your hesitation has a cost.

It's simple, I think. In a world where consumers have so much power, we now have two responsibilities:

  • If you don't like what an organization stands for, work actively to spread the word and force them to change

and

  • If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business.

We get what we promote.

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Listed below are links to weblogs that reference Don't know what you've got till it's gone:

» The Power Of You (and Us) from A Bigger Pie
Each of us has the power to impact the world around us. Through our words and actions we can create change. When we are aware of this impact, we can use it, but often we forget how much influence we really have. This is a time of year when charity is a... [Read More]

» One of my favorite services dies from JasonKolb.com
IWantSandy, one of my favorite Web services, is shutting down on December 8th. This was a really cool service that would act like a virtual assistant for you, reminding you of things you need to do, people you need to... [Read More]

» Don't know what you've got till it's gone from buzzup.com
IWantSandy is folding, as are a number of web companies. So is that restaurant you loved down the street. Users are outraged. Outraged! [Read More]

» You gets what you votes for..... from broadstuff
I was thinking about Social Capital and Social Capitalism (its been on my mind a lot since I went to Berlin) when I saw this on Seth Godin's blog: In a world where consumers have so much power, we now have two responsibilities: - If you don't li [Read More]

» The Difference You Can Make from Strength for Life
That's why I love what Seth Godin reminded me of today with his post, "Don't know what you've got till it's gone" in which he encourages us all to be an active supporter for the things we love and value. For, as Seth says, "We get what we promote." [Read More]

» Can a shop be a cultural asset? from think story experience
Woolworths, a landmark on the UK high street, is closing down. Russell Davies writes a beautiful little post here on how he will miss it (not just despite but positively because of its shambolic blandness). It got me wondering...how can... [Read More]

« Thanksgiving | Main | Creating a clearance sale culture »