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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The economy, the press and the paradox | Main | Mobs rule »

Reacting, Responding & Initiating

Most knowledge workers spend their day doing one of three things:

  • React (badly) to external situations
  • Respond (well) to external inputs
  • Initiate new events or ideas

Zig taught me the difference between the first two. When you react to a medication, that's a bad thing. When you respond to treatment, that's a plus.

So, think about your team or your front line staff or your CEO. Something happens in the outside world. An angry comment on Twitter or a disappointed passenger on your airline or a change in the stock price...

Do you react to it? How much of your time is spent reacting to what people say in meetings or emails?

The rest of your day may be spent responding. Responding to a request for proposal. Responding to a form in your inbox. Responding to emails or responding to status updates on Facebook. Responding is gratifying, because you go from having something to do ---> to having something done. There's a pile in a different spot on your desk at the end of the day. You responded to the needs of the tribe you lead, or you responded to password-change requests or you responded to the boss's punch list.

And that's it. You go home having done virtually nothing in the third bucket.

We tend to reserve the third bucket, initiate, for quiet times, good times, down times or desperate times. We wait until the inbox is empty or the new product lines are due (at which point the initiative is more of a response). It's possible to spend an entire day blogging and twittering and facebooking and never initiate a thing, just respond to what's coming in. It's possible to spend an entire day at P&G (actually it's possible to spend an entire career) doing nothing but responding...

Take a look at your Sent folder. Is it filled with subject lines that start with RE: ? Consider your job at the University--do you actively recruit people who don't even apply for professorships? What about your blog--does it start conversations or just continue them?

What did your brand or organization initiate today?

What did you initiate?

Think about the changes you'd have to make (uh oh, initiate) in your work day in order to dramatically change the quantity and scale of the initiatives you create.

Some marketing jobs are about responding. None are about reacting. The best ones are about initiating.

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Listed below are links to weblogs that reference Reacting, Responding & Initiating:

» So what did you initiate today? from marginally subversive
Seth's Godin writes about reacting, responding and initiating in his blog. Most knowledge workers spend their day doing one of three things:React (badly) to external situationsRespond (well) to external inputsInitiate new events or ideasIf I were to re... [Read More]

» Personal Responsibility from The Web Platform @ Rohan Thomas' Blog
I liked Seth Godin’s post on Reacting, Responding and Initiating. It kinda made me stop and reflect. [Read More]

» Реагировать, отвечать и инициировать from Как продать
Некоторые должности в маркетинге связаны исключительно с ответами. Ни одна из них не связана с реагированием. Лучшие из них посвящены ини... [Read More]

« The economy, the press and the paradox | Main | Mobs rule »