Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« You're not going to win a Pulitzer Prize | Main | When you notice it, it's news »

Dewey defeats Truman

Headlines matter now more than they ever did.

Headlines provoke and introduce. They cajole and they position.

No headline, no communication.

This spreadsheet you just sent me... what does it say? What does it mean? It has no headline. Trashed.

That person you met at a conference: What's his headline? Are you actually going to spend ten minutes with him before you determine whether or not he's interesting enough to talk with? Of course not. No headline, no communication.

You can have sub-headlines
The great direct mail copywriter Joe Sugarman taught me this. Every ad had a headline, and so did every paragraph. If the paragraph didn't warrant a headline, it didn't go in the ad.

This might be a shame
I'm not saying that headline-world is the place we want to or should live in. I'm merely saying that we do live there, and if you want to communicate (your resume, your trustworthiness, your graciousness) you need to be sure your headline is compelling, accurate and a viable foundation to the message you're ultimately trying to send. (That last one is very important. Just because it gets you newsstand sales doesn't mean it's a headline you want to live with.)

Headlines don't always look like headlines, of course. That outfit you wore to work today is quite a headline, bub. Headlines may not look like they belong in a newspaper, but they always work that way. Now or never.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e20105365b61cb970c

Listed below are links to weblogs that reference Dewey defeats Truman:

» Acorn shortage is nomystery from The Learning Curve
Are scientists baffled by a mysterious acorn shortage? Not really. But, thats just what the CNN headline says this morning — Scientists baffled by mysterious acorn shortage. The scientists are not really baffled. When you read t... [Read More]

» How Much Attention Do You Think We Have? from Chris Bonney
It's about headlines. Seth Godin's post today about headlines catapulted me from my den of complacency and apathy (check out the date of my last blog post) back into the sphere of inspired blogger. That's what happens when you read something that reson... [Read More]

« You're not going to win a Pulitzer Prize | Main | When you notice it, it's news »