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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« 10,000 hours | Main | Why be good? »

Expertise and passion

Should the person who runs the customer service operations at a ski school also be required to love skiing?

Can the CFO of a large church be an atheist?

Does the head of marketing at Kodak have to have a passion for chemicals?

It's true, "write what you know, write what you love." The commitment comes through. But does that mean that boring products shouldn't be marketed? Does it mean that the community theater must limit the list it considers for any job only to people who are 'in' the theater, who have paid their dues?

How many worthy causes have lousy operations teams? How many hobbies and sports are staffed by fans, not professionals?

I think if the work is important, it should be done with passion and skill and flair. But the work of balancing the books, or running Google adwords or making sure that customers are treated well at the ski school often has nothing to do with the product or service itself.

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

Give me someone with domain expertise and the passion to do great work any time. Belief in the mission matters (a lot!), but it doesn't replace skill.

Best of both worlds: someone who has passion (and skill and insight) about their task and passion about the mission. The latter can never replace the former. Organizations staffed with sports fans or true believers worry me, because they often use their passion as an excuse for poor performance. What worries me more are the employees who have neither expertise nor passion.

(All that said, I've never met a great marketer who wasn't passionate about what she sold. In the case of marketing, it's not just a nice combination, it's a requirement.)

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« 10,000 hours | Main | Why be good? »