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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« An iphone app that could change the way you get to work | Main | Gravity is just a theory »

If you could change your life

...would you?

Getting into Stanford Business School changed my life. In college, I trained to be a mediocre engineer (I didn't set out to be mediocre at it, but I sure was). I was on track to become Dilbert.

Getting into Stanford meant jumping the track. Going from one path to another in one fell swoop.

I didn't learn much of substance at business school, but that's fine, because the school allowed me to make a graceful transition. I had permission to reinvent and a platform to do it.

Which leads to this post, this track and this opportunity. (Please read all the details at this link before jumping up and down).

I'm offering an apprenticeship/not-internship/graduate school/charm school track-changing opportunity to a few people this winter. It's free, it's fairly audacious and I hope you'll check it out. It might not be for you (in fact, it probably isn't) but I have no doubt that you know people who might be interested.

I'm convinced that there are people out there who--given the right teaching, encouragement and opportunity--can change the world. I'm hoping you can prove me right. You don't have much time and there are only a few slots, so if you're even flirting with this idea, check out the lens here.

Two years at business school is a lot of time (and money) to spend to change paths these days. Most people over 20 can't afford either. I think six months might be a lot more do-able.

The beautiful conceit of Stanford during its heyday was that they recruited people who were really quite good at something, even though it might not be business. Or people who were at one level in an organization but strived to jump ahead several notches. I had a pro golfer and a teacher in my section, for example. As far as I can tell, most MBA programs have become finishing schools for commercial bankers hoping to become consultants and investment bankers (at least until recent events occurred). The creative achievers need a new, faster way to jump the track. For a few, this might be it.

This is a huge commitment for the people who sign up, of course, and a big shift for me as well. So, I'm leaving myself this escape hatch: if I can't find enough truly amazing people to take advantage of the opportunity, I'll quietly move on and won't do it (this time). I'm not prepared to settle, and you shouldn't either. But, if I'm right about the caliber of restless people reading this, I'm figuring that there will be plenty of amazing people out there passionate enough to take a leap.

So, if you think you'd like to find a new track, here's your chance. If you think you might be able to turbocharge your impact on the world, let me know. Sort of my way of repaying the admissions officer at Stanford who was crazy enough to let me in all those years ago.

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Listed below are links to weblogs that reference If you could change your life:

» Ready to change your life? (not MBA) from Purple Pointr
Seth Godin is offering an apprenticeship/not-internship/graduate school/charm school track-changing opportunity to a few people this winter. It's free, it's fairly audacious and I hope you'll check it out. It might not be for you (in fact, it probably ... [Read More]

» Want to Follow a Path With a Heart? from Bob Poole's Water Cooler Hangout
To paraphrase Don Juan in his teaching Carlos Castaneda about careers - following a path that has a heart makes for a joyful journey.For those people who have discovered that they are on a path with no heart, here is... [Read More]

» Seth Godin Offers a Great Opportunity for a few Remarkable People from Tribe Building
Seth Godin is offering a fantastic educational opportunity for a few remarkable people. He calls this opportunity an Alternative-MBA. If you’re interested in super-charging your life, career and future opportunities - six months under his instruction i... [Read More]

» It's time to take a leap: Seth's Alternative MBA from Almost there.
I know enough of you who are incredible, brilliant, on a mission, moving fast, filled with passion and empathy and want to do something worth doing (the base criteria) and so this is to you. Seth Godin wants to start... [Read More]

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I thought this project by Seth Godin was an interesting idea. It emphasizes something I have noticed in the working world: That experience has more weight than diplomas.... [Read More]

» 6 maanden lang met Seth Godin from The Next Corner
Vandaag post Seth Godin een uitnodiging op zijn blog. Hij is op zoek naar een apprentice. Hij vraagt: Als je je leven zou kunnen veranderen, zou je dat doen? Wauw, 6 maanden lang werken, leren en praten met een van [Read More]

» One extra thing you should do today from think story experience
Seth Godin is full of interesting ideas. His latest one is to offer an alternative MBA...essentially six months of unpaid (but also free) working with (and learning from) him. His plan really resonates with me as I have been thinking... [Read More]

» Learning to Do Business – and Other Things: 4 Models from Mission to Learn
Getting an MBA is not the only way to learn how to run a business. For my money, its also not the best way, and it almost certainly isnt the most common way. I dont have the numbers to back me up, but common sense suggests that the... [Read More]

« An iphone app that could change the way you get to work | Main | Gravity is just a theory »