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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Two ways to deal with "no" | Main | What is viral marketing? »

If you could meet one person...

Think about this for a moment. If a trusted friend could arrange a meeting between you and anyone of your choosing, who would you choose?

Not for entertainment or curiosity or bragging rights, but to help your business. Who could help? Someone who could actually aid your marketing or development...

Years ago, I went to the AOL partner's conference. I'm no runner (unless someone is chasing me) yet I signed up for the early morning run because I knew Steve Case, CEO of AOL, would be running. I ran with him for twenty minutes, almost killed myself. Didn't help. (But I'm glad I met him).

If you're an author, can Jeff Bezos at Amazon help you more than a motivated promotions manager far down the ladder? It's unlikely.

People in charge can rarely help you, because they are rarely (truly) in charge. Billionaires can't help you, either, because they have their defense force fields on full strength during meetings like this. In fact, the person who can help you the most is almost always someone who doesn't appear that powerful on the surface.

Remember, it's not just that they can help you. It's that they want to help you. Famous people qualify in neither category.

So, who is it? Hint, it's not the Wizard of Oz or the Pope or Barack Obama. It's someone not famous, someone who actually makes things happen and someone who actually cares. Think hard... Got it?

Great. Go meet them.

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» Call High Enough from Doug Wagner @ Sunwapta
Have you been to a sales seminar or training course in the past few years? Consultative selling is all the rage and it seems like the wisdom is to call high. Sure they might directly you downwards, but start at... [Read More]

« Two ways to deal with "no" | Main | What is viral marketing? »