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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« When you notice it, it's news | Main | Selling ideas to a big company »

Set the agenda by showing up first

If you want to win an Academy Award, it's clear that you need to release your movie at the end of the year. Early movies don't get remembered, don't get nominated, don't win.

But for most marketers (and job seekers) most of the time, being first is an advantage.

First competent mover advantage is real. The first person with a great product or story that matches the market establishes the narrative, sets the bar and forces followers to conform to her specs. If you've got the good stuff, going first means you've set a standard... the consumer now has to abandon you to choose someone else, which means pain and admitting an error. People hate to do that. (Evidence: Pownce).

Sure, there's the advantage of sniping in an auction situation. Last bidder in an auction always wins, right? But there's no reason that an impressive marketing effort can't lead to an implied topping privilege. If they like you, they can always bring you their final best offer for you to consider.

Applying for a job, or to college, or visiting a client to pitch a project--in each case, going first is a significant advantage. Why, then, do so many people wait until the last minute? Why do we insist that this is a strategy, not a mistake?

Fear, of course. Procrastination. It's easier to wait. The impending deadline gives us the energy to overcome our sales call resistance, forces the committee to get its act together, pushes the project up the priority list. Those are all fine reasons to wait. But don't pretend it's good marketing, because it's not.

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» Fear, Procrastination, and Failure from EQ4PM
I had a reaction to something I read on Seth Godin’s blog regarding fear. (BTW, it’s great to see Seth writing anything about emotions!) In his post set the agenda by showing up first, Seth wrote about the importance of... [Read More]

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