The making chasm
Great caption for a cartoon in this week's New Yorker:
There's a lot I want to experience, but not a lot I want to actually do.
In my exposure to companies big and small, this is probably the single biggest gulf. Lots of people there for the ride, not so many actually doing.
Doing appears risky, because it exposes you to criticism and perhaps failure. Experiencing is hot right now, being part of the social network, helping maintain that online tribe you belong to.
Getting your ducks in a row is not nearly as powerful as actually doing something with your duck.