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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The making chasm | Main | Building an albatross »

The noise

It's noisy and getting noisier.

If you looked at web activity, you could rightfully assume that the web consists largely of porn, gossip, Britney Spears searches, trolls, trivia, anger, complaints, flirting and self-absorption.

If you look at the logs of who is calling your toll free number, you could rightfully come to the conclusion that 92% of your customers are mad at you and the other 8% are merely stupid.

If you look at the ads in the magazines you get, you could understandably come to the conclusion that all people buy is cars, pills and shoes.

The thing is, not all data is equal, and measuring the truth based on volume is almost certain to get you in trouble.

Most voters don't have a blog. Most of your customers don't picket your offices. Most people who take Motrin have no idea what Twitter is.

I'm not encouraging you to ignore the noisy edges. Far from it. The noise makes it far easier than it has ever been before to hear the thunder in the distance, to get early indications of what the fringes of the market are about to spread to the rest.

It's easier than ever to amplify the noise of the edges, to bring it close, make it vivid and immerse yourself in it. You could spend all day watching your name or your brand morph among the loud people online. Just because it's easy, though, doesn't mean you have to do it at full blast.

What I'm encouraging you to do is to constantly readjust your balance. Figure out the difference between early warnings and selfish noise. Figure out what's loud merely because it's angry and personal, and what's loud because it's important.

And most of all, get straight on who you are trying to please, and why.

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» Why You Should Market Your Brand on twitter - NOW! from The Software Abstractions Blog
twitter has been an emerging phenomenon for a little while now. There were some very public performance problems and outages in the beginning, but the company seems to have moved past those now. twitter usage seems to be gaining critical... [Read More]

« The making chasm | Main | Building an albatross »